The Dark Side of Kia
Kia Stinger Launch
When it comes to buying a performance car, a Kia is typically not the first brand that comes to mind.
To help Kia to launch their new halo car — Stinger — , we sought to change people’s perception of the Korean brand, by leveraging its beastly features and position the Stinger as the most un-Kia Kia. Ever.
The teaser video drove sign-ups for our Stinger launch event –
The Night of the Stinger.
To drive intrigue and mystery around the event, we locked the event registration page with a secret code that users had to uncover.
Users had to look out for the secret code ("GODARK"), type it on the kiabeyond.sg site, and then be led to a hidden page that contained the form fill for the Night of the Stinger event.