A Kaleidoscope of Wonder at Jewel
Jewel at Changi Airport
This campaign embodies Jewel’s retail pride and demonstrates how it embodies the Singapore Spirit – diversity (in offerings), relevance (to the world) and aspiration (to go beyond the definition of being ‘part of an airport’).
Using Jewel’s iconic architecture as a canvas, the campaign comprises a two-pronged approach consisting of a 60-sec film with cut downs and three print ads. The film was recently launched on free-to-air TV and presents a kaleidoscopic loop of shopping and dining experiences awaiting to be found. The story is told from the lens of a child’s kaleidoscope and viewers are taken on a journey of discovery unveiling the many facets of Jewel as a retail destination, and the endless possibilities that await customers.
The set of three print ads were created using a mix of photography and 3D design, to further illustrate the multi-faceted shopping and dining experiences in Jewel.
A 60s film was created to showcase the different facets of experiences one can have while visiting Jewel at Changi Airport. Be it style or food.
Short form 15s ads were adapted from the main film to target the public with specific interests on digital/social platforms. They will then be directed to Jewel at Changi Airport’s website.
15s: Experiences
15s: Style
15s: Flavour
We also turned it into targeted 6s YouTube pre rolls to drive people to Jewel at Changi Airport’s website.