From Earth, With Love

As a skincare brand for babies, Pigeon is no stranger to the role of a protector. But beyond protecting the physical needs of young children, we also have to be committed to protecting the environment that they grow up in. Key to our process of ideation was the realisation that “natural” products may be good for the baby, but not always good for Earth itself. That is where the Natural Botanical line comes into play — that these are not just skincare products that are made with ingredients from nature, but these are products that are also made with nature in mind.

And that is how we created “From Earth with Love,” to shed a light on how the things that protect your child could also protect Mother Nature. We wanted to show how Pigeon’s Natural Botanical line recognises this interdependence, between the Earth and the people who will inherit this Earth.