Built Around You

Kia Cerato Campaign

In a segment crowded with ever-evolving 4-door sedans, how can we update Kia Cerato’s current  proposition of “style meets substance”?

‘Every car starts with a driver.’ This is the core principle behind the Cerato’s design. What this means is that every feature of the Kia Cerato has been thoughtfully designed, to ensure that our drivers’ everydays are made easier, by having considered how to both compliment and complement their lifestyles.

In a series of short form videos and social posts, we let the features speak for themselves by heroing them in everyday situations people find themselves in.

All to demonstrate this one truth: This is a car whose design is built around you.